Best Hour of Their Day | Podcast
Health & Fitness
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support520. The CrossFit Open: It's Time to Celebrate Awesome People Doing Awesome Things
519. "It's not a career, it's a lifestyle." | Talking CrossFit with Gary Gaines + Austin Malleolo of CrossFit Home Office
518. CrossFit is not broken. It's just not.
517. You get what you emphasize
516. The origin story of CrossFit starts in the affiliate. | Justin Bergh, CrossFit GM of Sport
515. The "magic pill" is hard work | Trish Evangelista, Babylon CrossFit
514. Be nice.
513. You are not reacting to the problem...you are reacting to the pain caused by the problem
512. "You are what you eat and can absorb." | Thorne
511. If you do not know the points of performance, you are a circus clown
510. You need intensity to get where you want to go
509. It is better to know what you will NOT tolerate than what you will
508. Movement is movement, absent of face or name
507. Small changes, when done consistently over time, yield massive results.
506. As a box owner, you are a leader in your community. Act like it.
505. You better settle in for the long haul | Cassidy Ballensky, GM at CrossFit Rife
504. You can't "skip go" | Kevin Houston
503. Keep it simple, stupid | WodPrep
502. We've only just begun | check out InsideTracker pt. 2
501. Did you develop as a coach in 2021?
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