Best Hour of Their Day | Podcast
Health & Fitness
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support500. "You have to go through the process." | John Wolf, Onnit
499. Full time coaching opportunity | Yuba City, CA
498. The future is now, so you might as well get to it
497. "I believe in movement every single day": James FitzGerald | OPEX
496. If you stand for nothing, you'll fall for anything
495. You need to get kids programs going at your box: Jeff and Mikki Martin | BrandX Method
494. Welcome to Austin | The horizon is bright: CrossFit Jaakarhu on Reaffiliation
493. One year can change the trajectory of your business and your life
492. Coaching is connecting with your athletes
491. Welcome to Austin | From food stamps to motorcycles continued: Chatting with Bombshell CrossFit
490. Stop feeling sorry for yourself and get off your a*s
489. Squat Therapy works
488. Welcome to Austin | Chatting with Jeremy Thiel at CrossFit Central
487. It is OK to not be OK...and you are probably not OK
486. You did not get into this business to surround yourself with people you do not like | Lauren and David Plumey, Shoreline CrossFit
485. Welcome to Austin: Precap of the Rogue Invitational
484. Do it before it needs to be done
483. Leaders do the right thing, even if it sucks
482. Stop majoring in the minors | Coaches Development Q+A with EC Synkowski, OptimizeMe Nutrition
481. Operational capacity is a thing, but it is not the only thing
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