Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.
In this brief episode, you’lll hear…
We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, which you can find in our full show notes here!
107. 4 Steps to Implement Profit First in Your CPG business
106. How To Succeed at Food Industry Trade Shows
105. My 3 Best Practices for Avoiding Late Payments from Wholesale Accounts
104. Creating Holiday-Related Visual Content for your Food or Beverage Brand with Food Photographer, Gwen Squires
103. How to Solicit Customer Feedback (So That It's Actually Helpful For Your Biz!)
102. How & Why to Show up for Racial Justice & Inclusion in the Packaged Products Industry, with DEI Consultant Jennifer Yepez-Blundell
101. The 3 Step System to Digital Growth with Umai Marketing: Organic Social, Paid + Email
100. 100 Reasons Why a Buyer Says "No" to Your Product (And How to Change it to a "Yes!")
99. Rapid Fire Q&A: Slow Sales, Imposter Syndrome, Buyer Pitches, MOQ, Category Reviews, & more!
98. Creating a High-End Culinary Brand with Chef Evelyn
97. How to Use Awards to Drive Sales
96. The Good Food Awards: How & Why You Should Apply
95. My Key Takeaways from Natural Products Business School at Expo West
94. Rethink Your Sales Emails
93. Food Safety & Compliance: What your food or beverage business needs to know to stay safe & risk free!
92. Food Founder Mistakes with Charlie Berkinshaw, the VP of Product & Student Success at Food Biz Wiz®
91. Formulating & Scaling Clean-Label and Upcycled Products with Phil Saneski
90. Launching & Selling a $100 Million Business with Noah's Bagels.
89. How to Turn Your Advocates Into Superfans with Ember Consulting
88. Why NOW is the time to pursue Foodservice
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