Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.
In this brief episode, you’lll hear…
We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, which you can find in our full show notes here!
167. Buyer Mindset, Target Audience, and Pitching Hacks: An Interview with Alli
166. Finding & Building Mutually Beneficial Mentorship with Project Potluck & One Step Closer
165. [4th Quarter Focus Series Re-Air #4] What To Focus On For Business Growth
164. [4th Quarter Focus Series Re-Air #3] How To Win Over Buyers & Increase Sales
163. [4th Quarter Focus Series Re-Air #2] Your Last Chance Pitch
162. [4th Quarter Focus Series Re-Air #1] The Wholesale Buyer's Perspective
161. Should I Change My Pricing Structure When Working with a Distributor?" ["Is It Worth It, Charlie?" Series]
160. How To Negotiate In Wholesale (Even With Brokers & Distributors!)
159. The Seven Factors of Entrepreneurial Vulnerability to Mental Health Challenges: What are they and how can we mitigate their impact?
158. [“Is It Worth It, Charlie?”] To Co-pack or Not to Co-pack?
157. [Original Recipe] 4 Steps for Holiday Success: Planning NOW for Fourth Quarter Sales
156. Sales Strategy During A Recession: How to Increase Revenue
155. Digital Marketing Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 3/3]
154. Retail Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 2/3]
153. Operations Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 1/3]
152. Rapid Fire Q&A: Navigating Supply Chain Challenges, Fancy Food Follow Ups, Investing in PR, Sales Strategy Tough Love, and Fourth Quarter Prep!
151. [“Is It Worth It, Charlie?” Series] Should I Work with a Distributor?
150. [Original Recipe] Episode 40: Storytelling for Sales: using the power of storytelling to build your packaged food or beverage business with Adam Force
149. What's Working Now on RangeMe with Brandon Leong
148. Why That Wholesale Buyer Is Ghosting You (And What To Do Instead)
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