On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.
David Droga (Repeat)
Andrew Robertson, CEO, BBDO Worldwide
Terence Kawaja, CEO, Luma Partners
David-Michel Davies, CEO, the Webby Awards
Live from Ad Age: Next
David Angelo, co-founder, David & Goliath
Jarrod Dicker, vp commercial technology and development, Washington Post
Paul Woolmington, CEO, Canvas
Jessica Pels, editor-in-chief, Cosmopolitan
Barak Moffit, Universal Music Group
Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut
Mark Penn, chairman and CEO of MDC Partners
Jen Wong, COO, reddit
Andrew Essex, co-founder and CEO, Plan A
Ad lawyer Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz
Why Ryan Kutscher joined the circus
Kai Devereaux Lawson, advocate, agitator and associate operations director at Essence
David Droga, founder & creative chairman, Droga5
Lindsey Slaby, founder, Sunday Dinner
Laurent Ezekiel, chief marketing and growth officer, WPP
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