On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.
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Havas’ Harry Bernstein
Fresh Digital Group’s Doug Robinson
Quartz’s Jay Lauf
Rafat Ali
Dave Morgan
Wendy Clark and Ari Weiss
Adam Moss
Michael Rothman
Michael Kuntz
Kay Hsu
Neil Vogel
Jonah Disend
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