On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.
David Fischer, CEO and publisher, Highsnobiety
Rob Reilly, Global Creative Chairman, McCann Worldgroup
Richard Edelman, president and CEO, Edelman
Bradley Johnson, director of data analytics, Ad Age Datacenter
Nick Kelly, Anheuser-Busch
Avi Dan, CEO, Avidan Strategies
Linda Yaccarino & Josh Feldman, NBCUniversal
Bhavana Smith, chief client officer
Rishad Tobaccoawala, chief growth officer, Publicis
DDB’s Keith Reinhard: ‘Betty Crocker was my first pin-up girl’
Peter McGuinness, CMO of Chobani
Alex Magnin, Giphy head of revenue
Shelly Lazarus, chairman emeritus, Ogilvy
Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners
Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor
Alicia Hatch, CMO, Deloitte Digital
Ad Block: Deutsch North American CCO Pete Favat on woodworking
Nicolas Bidon, CEO, Xaxis
Ad Block: Joan CCO Jaime Robinson on knitting
Bryan Yasko, president, Johannes Leonardo
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