On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.
Shingy, digital prophet, Oath
Havas Creative North American Chairman and CEO, Paul Marobella
Mastercard CMO Raja Rajamannar
Ken Auletta, 'Frenemies' author
Andrew Swinand, Leo Burnett North America CEO
Terri & Sandy’s Terri and Sandy
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Ogilvy Worldwide CEO John Seifert
Tim Leake, RPA
Bonnie Kintzer, Trusted Media Brands
Hanya Yanagihara, novelist and T Magazine editor
Intermarkets’ Erik Requidan
Intel’s Alyson Griffin
Patch CEO Warren St. John
Forbes’ Randall Lane
Bleacher Report CEO Dave Finoccio
Hearst’s Troy Young
360i’s Sarah Hofstetter
Po.et CEO Jarrod Dicker
Pop-Up Magazine’s Chas Edwards
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