On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.
Lizzie Widhelm, Pandora svp of ad innovation
Rich Antoniello, CEO of Complex Media
Troy Ruhanen, president and CEO, TBWA Worldwide
Frances Webster, co-founder and CEO, Walrus
Andrew McKechnie, chief creative officer at Verizon
Jon Steinberg, Cheddar founder
Refinery29’s Philippe von Borries and Piera Gelardi
Nick Brien, CEO Americas of Dentsu Aegis Network
Studio 71 co-founder Reza Izad
Wondery founder and CEO Hernan Lopez
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USA Today Network CRO Kevin Gentzel
Arnold Worldwide CEO Kiran Smith
Carla Serrano, CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications
Bill Holiber, President & CEO of US News
Maria Bartiromo, Fox Business
Mark DiMassimo, CEO of DiMassimo Goldstein
The Trade Desk’s Brian Stempeck
Michael Wolff
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