Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.
Listen in for some tangible and actionable LinkedIn profile advice!
Key Highlights
[02:23] LinkedIn Profile Completeness
[03:30] Social Selling Index
[04:09] What Social Selling Index Does?
[05:21] My 100 Point System
[07:26] Searching for People
[08:00] Top 10 Areas Where Majority of Professionals Underperform
[08:55] Personalized URL
[11:15] Creator Mode
[15:10] Featured Section
[16:31] Past Company Experience
[20:29] Concept of Waiting
[21:44] Volunteering/Organizations
[24:03] 5 First Priority Areas
[24:16] Professional Summary
[26:20] Write Your Professional Summary in First Person
[28:31] Publish More Content on Linkedin!
[31:09] Current Company Experience
[31:59] Gain Recommendations
[33:27] Summary
Notable Quotes
Learn More:
What is Employer Branding and Why Is It Important to Marketers?
How to Grow Your Business through Networking [Dave Delaney Interview]
Your Digital Marketing Coach Podcast Introduction Trailer
11 Takeaways from Podcast Movement 2022
The YouTube Formula: The Definitive Guide to YouTube Marketing [Derral Eves Interview]
My 15 Facebook Ads Strategy Tips to Implement TODAY!
Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]
How to Easily Find Influencers for Your Business (Without Using Expensive Tools)
How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]
The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]
Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]
My Child Wants to Become an Influencer: What Should I Do?
The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]
A Product Marketing Perspective on Personal Branding, Content and Influence
Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]
Content Isn't King. Marketing Data Is.
How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]
SEO Backlinks: What are They, and Why More of Them Isn't Necessarily Better
Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]
What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?
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