Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.
Listen in for some tangible and actionable LinkedIn profile advice!
Key Highlights
[02:23] LinkedIn Profile Completeness
[03:30] Social Selling Index
[04:09] What Social Selling Index Does?
[05:21] My 100 Point System
[07:26] Searching for People
[08:00] Top 10 Areas Where Majority of Professionals Underperform
[08:55] Personalized URL
[11:15] Creator Mode
[15:10] Featured Section
[16:31] Past Company Experience
[20:29] Concept of Waiting
[21:44] Volunteering/Organizations
[24:03] 5 First Priority Areas
[24:16] Professional Summary
[26:20] Write Your Professional Summary in First Person
[28:31] Publish More Content on Linkedin!
[31:09] Current Company Experience
[31:59] Gain Recommendations
[33:27] Summary
Notable Quotes
Learn More:
All You Wanted to Know about Marketing Funnels
Going Live: Why Livestreaming Matters (Christoph Trappe Interview)
Why Isn't Your Brand Trying to Become More Influential?
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
How to Scale Influence through Community (and Why I am Launching One)
How To Grow Influence In a Red Ocean [Jeroen Corthout Interview]
I'm On Clubhouse. Now What?
How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
My Initial Thoughts on Clubhouse, the Newest Social Media App
How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
My Marketing Technology Toolstack for 2021
The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
You're Measuring Social Media ROI All Wrong
How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
What If I Told You You Already Had Enough Content to be Successful?
Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast