Competition from free and low-cost offerings is a reality for many learning businesses. But it’s also true that most learning businesses do offer—or should offer—free or low-cost options in their own portfolios. CMEpalooza offers an interesting case study to examine both for competitive insight and as a potential model to emulate.
Scott Kober and Derek Warnick produce CMEpalooza, a free biannual virtual conference for CME and CE professionals. CMEpalooza is a side gig for these fearless co-producers. By day, Derek Warnick works as a grant officer on the global medical team at Pfizer, and Scott Kober is managing director at Excalibur Medical Education.
In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with return guests Scott and Derek about how COVID did—and didn’t—impact CMEpalooza and how competition does—or doesn’t—factor into their thinking. They also discuss how producing the conference provides them with invaluable market insight and how their value proposition has evolved organically over the years but has always been guided by three principles: high-quality, easy, and free.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode360.
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372: Evidence-Based DEI with Miranda McKie
371: Borrowing Big Learning’s Business Models
370: Authenticity and Revenue Acceleration with Brent Keltner
369: Modern Learning with Sae Schatz
368: External Innovation and Learning Businesses
367: Talking Taxonomies and Metadata with Stephanie Lemieux
366: Leadership, Happiness, and Positive Psychology with L. Michelle Smith
365: Travel and Learning
364: Redux: Revisiting Adult Learning Theory
363: The Liberal Arts and Critical Thinking with Jeffrey Scheuer
362: Beach Reads: Our Antidote to Summer Learning Loss
361: Designing for Belonging with Dr. Susie Wise
359: Redefining Lifelong Learning
358: Learning Experience Design with Diana Howles
357: Lifelong Learning Through COVID with Chris McLeod
356: A Guide to the Informal Learning Business Curriculum
355: Elevating Engagement with Amanda Kaiser
354: Globalization and Trust with Ingrid Christensen
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