This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Chief Marketing Officer of Panerai, Alessandro Ficarelli. Ariel starts by talking about Panerai’s legacy and Alessandro expands on how their long history continuously provides new stories about the brand. Ariel talks about the three phases that he personally has attributed to different stages of Panerai’s history, and how he sees the brand celebrate the collector community today. They dive into the key differentiators of the young enthusiasts today compared to twenty years ago and how Panerai has evolved with them. Alessandro jumps into some of the new unveilings of this year's recent Watches and Wonders, and the two talk about the importance of the impression Panerai makes to the customer before they ever put on a watch as they are in the store experiencing Panerai first hand.
To stay connected with Mr. Ficarelli and Panerai Watches:
- Panerai - https://www.panerai.com/
- Panerai Linktree - https://linktr.ee/panerai
- Panerai Instagram - https://www.instagram.com/panerai
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To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
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- Shop ABTW - https://store.ablogtowatch.com/
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- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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PRIDE AND PINION 2023 UPDATE WITH NICO LEONARD VAN DER HORST
FROM COLLECTOR TO BRAND HISTORIAN WITH FRED MANDELBAUM - BREITLING HISTORIAN
THE ELEMENT OF PRACTICAL WATCHMAKING WITH JOE KIRK - GRAND SEIKO
CREATING TRUE BUYER PROTECTION WITH QUAID WALKER OF BEZEL
FOCUSING ON BRAND AND CUSTOMER RELATIONSHIPS WITH STEVEN ROSTOVSKY - ROSTOVSKY WATCHES
WATCH DESIGN WITH CURIOSITY IN MIND WITH OLIVIER GAUD OF OLIGO WATCHES
CELEBRATING GÉRALD GENTA’S LEGACY WITH EVELYNE GENTA
CHALLENGING PERCEPTIONS WITH OCTAVIO GARCIA OF GORILLA WATCHES
CONTINUING THE LEGACY OF CHRONOSWISS WITH OLIVER EBSTEIN
THE MARRIAGE OF MANUFACTURING AND BRAND BUILDING WITH GUILLAUME LAIDET - NIVADA GRENCHEN
A QUEST FOR EXCELLENCE WITH AUTHOR DIRK CUSSLER AND JAN EDOCS - CEO OF DOXA WATCHES
CREATING COLORFUL COLLABORATIONS WITH JACK CARLSON - ROWING BLAZERS
THE FUTURE OF WATCH AND LUXURY SOCIAL EVENTS WITH ZACH WEISS OF WORN AND WOUND
THE REAL BEAUTY IN COMPLEXITY WITH ROGER PEETERS - HOOKE AND HUYGENS
FROM ENDURANCE RACER TO ENDURANCE AMBASSADOR WITH JACKY ICKX AND CHOPARD
INNOVATING CLOCKMAKING FOR OVER 184 YEARS WITH ARNAUD NICOLAS OF L'EPEE 1839
CREATING CONTENT AND DEFINING LUXURY WITH BEN GALLAGHER OF LUXE COLLECTIVE
ART WITH A HEARTBEAT WITH VIRAAL RAJAN - TIME AVENUE INDIA
A LOOK INTO THE ROLEX MARKETING MACHINE, WITH AUTHOR BRENDAN CUNNINGHAM
WATER COOLER WATCH TALK WITH ZOE ABELSON
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