This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Chief Marketing Officer of Panerai, Alessandro Ficarelli. Ariel starts by talking about Panerai’s legacy and Alessandro expands on how their long history continuously provides new stories about the brand. Ariel talks about the three phases that he personally has attributed to different stages of Panerai’s history, and how he sees the brand celebrate the collector community today. They dive into the key differentiators of the young enthusiasts today compared to twenty years ago and how Panerai has evolved with them. Alessandro jumps into some of the new unveilings of this year's recent Watches and Wonders, and the two talk about the importance of the impression Panerai makes to the customer before they ever put on a watch as they are in the store experiencing Panerai first hand.
To stay connected with Mr. Ficarelli and Panerai Watches:
- Panerai - https://www.panerai.com/
- Panerai Linktree - https://linktr.ee/panerai
- Panerai Instagram - https://www.instagram.com/panerai
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To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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FROM THE WORLD OF MEDIA TO A LIFE ALL ABOUT DESIGN WITH CHRIS MITCHELL, CO-AUTHOR OF PATINA MODERN
THE WATCH COLLECTING SIDE OF THE INDUSTRY WITH MICHAEL HAYMOND OF OC CHRONO
TALKING THROUGH DECADES OF WATCH COLLECTING WITH AUTHOR AND JOURNALIST, NICHOLAS FOULKES
IT STARTS WITH QUALITY WITH AWENATE COBBINA OF SHINOLA
SUPERLATIVE: MORE THAN JUST TELLING TIME, WITH VJ GERONIMO OF ORIS
SUPERLATIVE: MAKING TIME TO TALK HOROLOGY AND INDUSTRY WITH IAN SKELLERN
SUPERLATIVE: THE ALLIANCE OF BRITISH WATCH AND CLOCK MAKERS WITH ROGER SMITH AND MIKE FRANCE
SUPERLATIVE: HOW ESPIONAGE MAY HAVE HELPED SHAPE WATCH HISTORY WITH AARON STARK
SUPERLATIVE: USING 3D PRINTING TO START A NEW WATCH BRAND WITH KAREL BACHAND FROM BARRELHAND
SUPERLATIVE: TAKING DOWN THE FOURTH WALL FOR YOUR CUSTOMERS WITH MIKE FRANCE
SUPERLATIVE: PRIORITIZING CLIENT EXPERIENCE AT WRIST AFICIONADO, WITH CO-FOUNDER EDDIE GOZIKER
SUPERLATIVE: THE REVIVAL OF WELSBRO WATCHES WITH RICH REICHBACH
SUPERLATIVE: AN INTERVIEW WITH OUR HOST ARIEL ADAMS WITH RICHARD ATKINSON
SUPERLATIVE: WHERE ART MEETS WATCH DESIGN WITH MARTIN FREI
SUPERLATIVE: LETTING THE MARKET DISCOVER WITH KARL-FRIEDRICH SCHEUFELE
SUPERLATIVE: FROM ABTW TOP COMMENTER TO WRITING THE WRISTWATCH HANDBOOK WITH RYAN SCHMIDT
SUPERLATIVE: WHEN DISRUPTION CAN BE BAD FOR BUSINESS WITH SIMON DE BURTON
SUPERLATIVE: WHAT IT TAKES TO BE CREATIVELY EFFICIENT WITH SYLVAIN BERNERON
WHAT SUCCESS IN A HUMBLING INDUSTRY LOOKS LIKE WITH JORN WERDELIN
SUPERLATIVE: LOOKING BACK ON THE HISTORY OF THE ROYAL OAK WITH BILL PRINCE
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