In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.
Behind the AP’s new marketing push
There’s no mistaking Leeann Leahy
Auto marketing during the pandemic
The pandemic paradox
Marketing cannabis during the pandemic
Finding creative inspiration in a pandemic
Behind the e-commerce surge
Brian Braiker, former editor, Ad Age
Jason DeLand, founding partner, Anomaly
Nick Kokonas, author and restaurateur
Mira Kaddoura, founder and ECD, Red &. Co.
Debra Lee, former Chairman and CEO, BET
Taylor Lorenz, New York Times reporter
Bill Koenigsberg, founder and CEO, Horizon Media
Louisa Wong, COO, Carat
Martin Sorrell, S4 Capital
Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners
Amy Astley, editor-in-chief, Architectural Digest
Mark Read, CEO/executive director, WPP
Wyclef Jean
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