In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.
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HP’s Antonio Lucio
Hungry Man Productions, Bryan Buckley
Avocados From Mexico’s Kevin Hamilton
Capitol Music Group’s Brian Nolan
Havas’ Harry Bernstein
Fresh Digital Group’s Doug Robinson
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Rafat Ali
Dave Morgan
Wendy Clark and Ari Weiss
Adam Moss
Michael Rothman
Michael Kuntz
Kay Hsu
Neil Vogel
Jonah Disend
Where Creativity Meets Strategy
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