In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.
Marketer’s Brief
Sebastian Tomich, global head of advertising, New York Times
Marketer's Brief
Ryan Ford, Chief Creative Officer and EVP, Cashmere
Marketer's Brief
Ben Lerer, CEO, Group Nine Media
Bob Pittman, CEO, iHeartMedia
Tim Cadogan, CEO, OpenX
Marla Kaplowitz, president and CEO, 4A's
Laura Hutfless, FlyteVu Agency
Azania Andrews, Michelob Ultra
Erika Nardini, CEO, Barstool Sports
Keith Grossman, Bloomberg Media global chief revenue officer
Meg Goldthwaite, CMO, NPR
Shannon Simpson Jones and Yadira Harrison, co-founders, Verb
Ben Wiener, CEO, Wongdoody
Edward Felsenthal, CEO and Editor-in-Chief, Time magazine
Julio Bruno, CEO of Time Out Group
Karina Wilsher, Anomaly’s next global CEO
Aaron Walton, co-founder, Walton Isaacson
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