In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.
Shingy, digital prophet, Oath
Havas Creative North American Chairman and CEO, Paul Marobella
Mastercard CMO Raja Rajamannar
Ken Auletta, 'Frenemies' author
Andrew Swinand, Leo Burnett North America CEO
Terri & Sandy’s Terri and Sandy
Upfront and personal: The week’s big TV takeaways
Ogilvy Worldwide CEO John Seifert
Tim Leake, RPA
Bonnie Kintzer, Trusted Media Brands
Hanya Yanagihara, novelist and T Magazine editor
Intermarkets’ Erik Requidan
Intel’s Alyson Griffin
Patch CEO Warren St. John
Forbes’ Randall Lane
Bleacher Report CEO Dave Finoccio
Hearst’s Troy Young
360i’s Sarah Hofstetter
Po.et CEO Jarrod Dicker
Pop-Up Magazine’s Chas Edwards
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