We Are For Good Podcast - The Podcast for Nonprofits
Business:Non-Profit
Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.
💡Learn
Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.
Register Now for ImpactUp: July 11th! 🥳
It's the gathering for for social impact leaders ready to shift the sector - for good. By day, we will gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating the day’s conversations.
Did we mention it’s FREE? Can't wait to see you there!
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳
Support the Show.
Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
483. When One Nudge Changes Everything: Meet Pink Ribbon Good - Heather Salazar
482. A Deep Dive into Nonprofit Mergers and Acquisitions - Danielle Steer
481. Collective Giving: Harnessing the Power of Shared Resources - Emily Rasmussen
480. How Smart Tech is Changing Fundraising + How to Harness Its Power for Your Mission (Replay) - Nejeed Kassam
479. Fundraising AI: The Opportunity, The Ethics + Why It Matters Right Now - Mallory Erickson, Meena Das, and Nathan Chappell
478. Exploring Data and Generosity: Enhancing Fundraising and Fostering a Generous World with Woodrow Rosenbaum
477. A Mental Health Mission + Creating Systems Change - Haylin Dennison
476. Chasing the Balance of Work, Family, and Mental Health - Brieanna Lightfoot
475. The Perfection Trap: The Power Of Good Enough In A World That Always Wants More - Dr. Thomas Curran
474. Navigating Through Burnout: Insights and Effective Strategies to Break the Burnout Cycle - Diaris Alexander
A Guided Meditation for Social Impact Leaders with Jennifer Mulholland
473. Journey to Self-Care: Embracing Ease and Abundance - Jennifer Mulholland and Jeff Shuck
472. Good Marketing Unplugged: How Marketing Can Mobilize Movements for Your Cause
471. Launching a Nonprofit + Foundational Strategies for Lasting Change - Tiffany Allen
470. UnCharitable: Unthink Everything You Know About Change - Dan Pallotta
469. Case Study: How a Podcastathon Has Raised $2.2M for St. Jude Through Community Fundraising - Stephen Hackett
468. Strategies for a Successful Giving Tuesday Campaign - Celeste Flores
467. The Founder‘s Journey: Transforming Comedy with Innovation + Community - Steve Hofstetter
466. Let‘s talk about MONEY: The Mindsets, the Beliefs + the Possibilities - Lin Shi
465. The Founder's Journey: Transforming a 100 Year Old Organization with an Entrepreneurial Mindset - Maya Ajmera
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications
The Offstage Mic