We Are For Good Podcast - The Podcast for Nonprofits
Business:Non-Profit
Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.
💡Learn
Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.
Register for ImpactUP: July 11th!
Registration is live! Head over to impactuprising.com to learn more.
About our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.
About our Sponsor Percent
Percent helps nonprofits find new opportunities to save by unlocking product discounts from the world’s leading software companies. This month we’re partnering with Percent to highlight LinkedIn’s discounted tools for nonprofits. Ready to get started and begin accessing discounts from the world’s leading software companies? Sign up at weareforgood.com/percent
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳
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Support the Show
If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.
Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.
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You can think of it as the after-party to each podcast episode 🥳
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429. How to Set Yourself Up for Success in Your New Management Role - Zulean Cruz- Diaz
428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
427. Meet the Mission: Undies for Everyone - Amy Weiss
426. How to Harness the Evolution of Storytelling to Grow Your Mission - Jon Budington
425. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE
424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry
423. Making Ethical Impact the Norm - Jenny Nuccio
422. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE
421. How to Build Organizational Capacity in a Season of Evolution - Karen Cochran
420. Developing the Right Mindset to Unlock Innovation and Creativity - Virginia Almendarez
419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio
417. Your Email Marketing Masterclass - Katelyn Baughan
416. The Funder’s Mindset: Building Authentic Relationships + Investing in Wellness - Liz Aybar Conti
415. From $275k to $51M: How to Become a High Growth Nonprofit - Matt Scott
414. Meet the Mission: Cameras For Girls: Lifting Women's Voices Through Photography - Amina Mohamed
413. The Funder’s Mindset: Funding Beyond Checks: Enriching Partnerships to Fuel an Uprising - Sean Couch
412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd
411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays
410. The Funder's Mindset: Recognizing the Humanity of Both Sides - Jon McCoy, CFRE, Becky Endicott, and Hillary Fulton
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