We Are For Good Podcast - The Podcast for Nonprofits
Business:Non-Profit
Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.
💡Learn
Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.
Register for ImpactUP: July 11th!
Registration is live! Head over to impactuprising.com to learn more.
About our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.
About our Sponsor Percent
Percent helps nonprofits find new opportunities to save by unlocking product discounts from the world’s leading software companies. This month we’re partnering with Percent to highlight LinkedIn’s discounted tools for nonprofits. Ready to get started and begin accessing discounts from the world’s leading software companies? Sign up at weareforgood.com/percent
Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳
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Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
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389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott CFRE and Nejeed Kassam
388. Want to be a Nonprofit Leader? Here's Your Pathway. - Dr. Patton McDowell, MBA, CFRE
387. How to Build the Infrastructure to Succeed in Fundraising - Mary Hackett
386. 9 Nonprofit Trends That Matter in 2023: Community is Core - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
385. Centering People-Driven Analytics + Data Equity - Meena Das
384. 9 Tools for Creating Social Impact - Jacob Harold
383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler
382. The New Playbook: Investing in Young People to Tackle Climate Change - Lissie Garvin
381. The Love of Books + The Power of Community: Meet the Little Free Library - Greig Metzger
380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE
379. Learning to be an Ethical Storyteller - Christy Kern
378. Unlocking the Impact of Proximate Leadership - Tulaine Montgomery
377. 9 Nonprofit Trends That Matter in 2023: Trust Based Philanthropy - Jon McCoy, CFRE, Becky Endicott, CFRE and Carolina García Jayaram
376. A Crash Course on Major Gift Qualification - Meg George
375. How to Tap Your Courage Consistently + Reach Your Highest Potential - Antoinetta Mosley
374. 9 Nonprofit Trends That Matter: Prioritizing Self Growth - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Mallory Erickson
373. Born This Way Foundation: Building a Kinder, Braver World - Alex Aide
372. Starting + Sustaining a Planned Giving Program - Tony Martignetti
371. 9 Nonprofit Trends That Matter in 2023 - Jonathan McCoy, CFRE and Becky Endicott, CFRE
370. Leveraging a Venture Mindset in Philanthropy: Investing in Bold, Unproven Ideas - Rena Greifinger
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