We Are For Good Podcast - The Podcast for Nonprofits
Business:Non-Profit
Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.
💡Learn
Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.
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405. Making Tech Human + Accessible for the Small Nonprofit - Cherian Koshy
404. Good Jobs Friday Series (Pt. 2 For the Hiring Org): How to Find + Hire Remarkable Talent at Your Nonprofit This Year - Brooke Hodnefield and Tim Foot
403. The Superpower of Listening + Centering Community - Alia Whitney-Johnson
402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen
401. Good Jobs Friday Series (Pt. 1 For the Job Seeker): How to Find + Land a Good Job in the Nonprofit Sector This Year - Brooke Hodnefield and Tim Foot
400. Celebrating 400 Episodes of the We Are For Good Podcast 🥳 - Jon McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder
399. Using TikTok to Grow Your Impact -for Good - Brett Peters
398. 9 Nonprofit Trends That Matter in 2023: Normalize Rest - Jon McCoy, CFRE, Becky Endicott, CFRE and Kimberly O'Neil
397. Solving Hunger in America by Locking Arms for Impact - Luis Guardia
396. A Holistic Approach to Leadership Development - Sonya Perez-Lauterbach
395. 9 Nonprofit Trends That Matter in 2023: Lock Arms for Impact - Jon McCoy, CFRE, Becky Endicott, CFRE and Anne Marie Dougherty
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact - Valerie Brown
393. Principles of Building + Scaling Organizations - Brian Joseph
392. 9 Nonprofit Trends That Matter in 2023: Be a Change Agent - Jon McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya
391. The Pathway from Chief Development Officer to CEO - Michelle Flores Vryn, CFRE and Adrienne Longnecker, CFRE
390. The Mission of No One Left Behind - Jeff Phaneuf
389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott CFRE and Nejeed Kassam
388. Want to be a Nonprofit Leader? Here's Your Pathway. - Dr. Patton McDowell, MBA, CFRE
387. How to Build the Infrastructure to Succeed in Fundraising - Mary Hackett
386. 9 Nonprofit Trends That Matter in 2023: Community is Core - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
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