Where are my podcasters at?
If you have a podcast or are just thinking about creating one, then today’s show is for you.
My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts.
Plus, we’re talking about how to build a podcast that actually lands you clients. We’re diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in 2023.
Jeremy Enns is the founder of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestone with detailed step-by-step marketing playbooks. He writes the Scrappy Podcast newsletter where he shares short actionable ideas around how underdog shows can punch above their weight.
So I hope you enjoy this conversation with Jeremy and stay to the end because Jeremy shares something that's truly insightful about what it takes to be successful in business these days.
In this episode:
Why you have to start with market research, plus Jeremy’s tips for how to do it for your podcast
Why you shouldn’t be afraid to make content and position your show for experts
What a podcast really does for your audience and your business in 2023
Why you shouldn’t throw money at advertising your podcast at the beginning, and what to do to build your audience instead
Learn more about Jeremy Enns:
Podcast Marketing Academy
Scrappy Podcasting Newsletter
Podcast Marketing Assessment
Twitter: @iamjeremyenns
Learn more about Michelle Mazur:
Get on the waitlist for The Expert Up Club
Request a free 1:1 Chat
Connect with me on LinkedIn
Resources:
Growth in Reverse Newsletter
Sign up for the newsletter
The Rebel Expert Manifesto
Three Word Rebellion
[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion
[3WR Book Club] Why You Should Build a Movement Around Your Expertise
[3WR Book Club] Owning Your Expertise
Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off
Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients
Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)
Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Bonus Deep Dive: How to Assess the Effectiveness of Your Message
Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting
Clarifying Your Message Leads to A More Effective Sales Process
4 Different Ways to Talk About Your Offer Without Talking About Your Offer
Sell the Results, Not the Solution
Marketing Messaging Make-Over
Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme
The Unfair Advantage of the Overlooked Expert
Listen Up Overlooked Expert: Control The Message
Overcoming the Challenge of Being an Overlooked Expert
Are You The Overlooked Expert?
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