In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports cultures across continents.
The conversation further explores the popularity of North American sports in China, with Leif providing an analysis of Chinese viewership trends, including interest in events like the Super Bowl and the particular appeal of various sports and athletes. Gino—who previously played professional American football in Japan—contrasts these insights by discussing the sports landscape in Japan, noting the differences and similarities with China. He also shares his perspective on the Shohei Ohtani phenomenon and its broader implications for sports marketing and athlete endorsements.
Leif discusses the intricacies of international sports sponsorships, exemplified by the partnership between LingLong Tire and the Tampa Bay Lightning, delving into hockey's growing popularity in China. He reflects on the NHL's past engagement in China and offers strategic advice for future endeavours, emphasizing the potential missed opportunities and advocating for a more aggressive re-entry into the Chinese market.
Together, Leif and Gino highlight notable campaigns and the commercial prospects surrounding the upcoming Summer Olympics. They conclude with a compelling argument for why Western sports entities and athletes should consider Asia as a fertile ground for growth, underlining the vast opportunities awaiting in this dynamic market.
Discussion Points:
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Arnault Castel Part 2 | Online vs Offline And The Future Of Retail In Asia
Arnault Castel Part 1 | The Coolest Store In Hong Kong
Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia
Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China
Charles Lavoie Part 1 | How Creative Drives Impact In APAC
William Bao Bean Part 2 | Current Markets & Future M&A In Asia
William Bao Bean Part 1 | The Distinguishing Characteristics Of Successful APAC Startups
Louis Houdart Part 2 | Nuances Of Consumers In China
Louis Houdart Part 1 | From Flower Shops To Chinese Brand Building
Akio Tanaka Part 2 | Japan's Startup & Investment Landscape
Akio Tanaka Part 1 | Backing Technical Founders & Growing Businesses In Asia
Patrick Deloy Part 2 | The Future Of Omni-Channel Retail In Asia
Patrick Deloy Part 1 | The Omni Channel Experience In Asia
Chuk Besher Part 2 | Partnerships, News Media, & eCommerce In Japan
Chuk Besher Part 1 | Creative In Japan With Coca-Cola & Grey Group
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 2
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 1
Massimo Lazzari | Bringing European Luxury Brands To Japan
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2
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