In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports cultures across continents.
The conversation further explores the popularity of North American sports in China, with Leif providing an analysis of Chinese viewership trends, including interest in events like the Super Bowl and the particular appeal of various sports and athletes. Gino—who previously played professional American football in Japan—contrasts these insights by discussing the sports landscape in Japan, noting the differences and similarities with China. He also shares his perspective on the Shohei Ohtani phenomenon and its broader implications for sports marketing and athlete endorsements.
Leif discusses the intricacies of international sports sponsorships, exemplified by the partnership between LingLong Tire and the Tampa Bay Lightning, delving into hockey's growing popularity in China. He reflects on the NHL's past engagement in China and offers strategic advice for future endeavours, emphasizing the potential missed opportunities and advocating for a more aggressive re-entry into the Chinese market.
Together, Leif and Gino highlight notable campaigns and the commercial prospects surrounding the upcoming Summer Olympics. They conclude with a compelling argument for why Western sports entities and athletes should consider Asia as a fertile ground for growth, underlining the vast opportunities awaiting in this dynamic market.
Discussion Points:
The Year in Review | 2020's Greatest Hits
Matthew Brennan Part 2 | The Middle Platform & Turning Cringe Into Crave
Matthew Brennan pt. 1 | Attention Factory - TikTok & China's ByteDance
Colin Bogar | The Future of China's Real Estate Sector
Simon Zhao | China's Housing Bubble vs. Protecting the RMB
Jacob Cooke | Returning To A New China
Bruno Schiavi | Taking Hemp & CBD to China
Kevin Xu Part 2 | Interconnecting the Politics of China and the USA
Kevin Xu | Open Source in China & Working at the White House
Tom Parker | Taking Australian Football to China
Bertrand Schmitt | App Annie & The Rise of Mobile in China
Jesse Chester | China's Sweet Tooth
Kimberly Kirkendall | How To Evaluate a Business Opportunity in China
Aynne Kokas | How China is Changing the Way Hollywood Makes Movies
Hendrik Laubscher | Why China is Leading the World in eCommerce Logistics & Warehousing
XinYi Lim | Pinduoduo's Change in Leadership, Differentiating and Understanding C2M, and Why Live Streaming is Everything Right Now
Wei Liang | Digging Into US/China Foreign Policy, Discussing The Belt & Road Initiative and the Asian Infrastructure Investment Bank
Gen Kanai | Tech in Japan: How Google Won, eBay Lost, and Why Twitter Couldn't Lose, & Lessons Learned Growing Mozilla in Asia
Benjamin Qiu | China's First RMB Accelerator Fund, The Development of China's Legal Landscape, & Exit Options For Startups in China
Shanshan Tang | Alibaba as a "Digital Economy", Tmall vs. Tmall Global, and Alibaba's Leveraging of AI
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