In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports cultures across continents.
The conversation further explores the popularity of North American sports in China, with Leif providing an analysis of Chinese viewership trends, including interest in events like the Super Bowl and the particular appeal of various sports and athletes. Gino—who previously played professional American football in Japan—contrasts these insights by discussing the sports landscape in Japan, noting the differences and similarities with China. He also shares his perspective on the Shohei Ohtani phenomenon and its broader implications for sports marketing and athlete endorsements.
Leif discusses the intricacies of international sports sponsorships, exemplified by the partnership between LingLong Tire and the Tampa Bay Lightning, delving into hockey's growing popularity in China. He reflects on the NHL's past engagement in China and offers strategic advice for future endeavours, emphasizing the potential missed opportunities and advocating for a more aggressive re-entry into the Chinese market.
Together, Leif and Gino highlight notable campaigns and the commercial prospects surrounding the upcoming Summer Olympics. They conclude with a compelling argument for why Western sports entities and athletes should consider Asia as a fertile ground for growth, underlining the vast opportunities awaiting in this dynamic market.
Discussion Points:
Andrew Sigfrids | Architecture and Design - In China & For China
Sam Michael | Pollution and Air Purification in China, & How to Nurture Strong Business Relationships in Asia
Jacob Cooke | China's Economic Recovery, Live-Commerce, JD Logistics' IPO, & the 6.18 Shopping Bonanza Forecast
Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges
Daphne Tuijn | Deriving Insights and Intelligence From Data In China
Greg Turner | Live Sports & Entertainment Venue Management in China
Benjamin Wahl | The Strategic Business of Sports Solutions in China
Charles Lavoie | Staying Consistently Creative in China
Yoann Delwarde | The Art of Sales in China
Kevin Hui | Growing the Sport of Hockey in China
Wendy MacKenzie Pease | Translating Global Marketing Success
Professor Min Ye | The Chinese and Asian Political Economies
Jim Dunn | The Future of Building Design, Construction, & Delivery
Chloé Goncalves | Exfoliating China's Cosmetics Industry
Mark Kristofic | The Boom of Winter Sports in China
Bill Tung | Is Fitness Fashion Big in China & Japan?
Radley Mackenzie | The Rising Tide of Sports in China
Dr. Gang Lu | Building a Tech Media Empire in China
Nabil Sabet | The Future of Workspace Design in China
Matt Sheehan | Semiconductors & Digital Sector Sub-Cultures
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