In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports cultures across continents.
The conversation further explores the popularity of North American sports in China, with Leif providing an analysis of Chinese viewership trends, including interest in events like the Super Bowl and the particular appeal of various sports and athletes. Gino—who previously played professional American football in Japan—contrasts these insights by discussing the sports landscape in Japan, noting the differences and similarities with China. He also shares his perspective on the Shohei Ohtani phenomenon and its broader implications for sports marketing and athlete endorsements.
Leif discusses the intricacies of international sports sponsorships, exemplified by the partnership between LingLong Tire and the Tampa Bay Lightning, delving into hockey's growing popularity in China. He reflects on the NHL's past engagement in China and offers strategic advice for future endeavours, emphasizing the potential missed opportunities and advocating for a more aggressive re-entry into the Chinese market.
Together, Leif and Gino highlight notable campaigns and the commercial prospects surrounding the upcoming Summer Olympics. They conclude with a compelling argument for why Western sports entities and athletes should consider Asia as a fertile ground for growth, underlining the vast opportunities awaiting in this dynamic market.
Discussion Points:
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 1
Bill Tung | Localizing For Consumers In Japan - Part 2
Bill Tung | Localizing For Consumers In Japan - Part 1
Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China
Elyse Ribbons, Part 1 | Theater and Cinema in China
Liam Mather | Inside the Beijing Olympic Bubble
Zarina Kanji | Health, Wellness and Food in China
Art Dicker | Navigating China's Legal System
Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China
Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific
Karen Raghavan | The Beauty Market in China
Jim Fields | Creative Video as an IPO Marketing Tool in China
Mark Simon | Growing Hockey in China
Cameron Wilson | The Future of Football (Soccer) in China
Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse
Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China
Year In Review | The 'Greatest Hits' of 2021
Craig Smith | The CEO Bringing Burton Snowboarding To China
Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene
Rosie Hawes & Carly Ramsey | Assessing Political Risk in APAC
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