Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.
(5:44) The difference between the quantity of leads and quality of leads in Google Ads
(13:53) Using search terms to influence lead quality in Google Ads
(24:13) Using ad copy to get better leads in Google Ads
(28:35) How your landing page influences lead quality
(32:07) Lead forms versus phone call leads in Google Ads
(37:31) How demographics influence lead quality in PPC campaigns
(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads
(52:39) Loosening up your judgment of search terms that might not look right
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/Mk
316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
315: The Second-Best Google Ads Q&A We’ve Ever Done!
314: Week 1 Checklist for New Google Ads Campaigns
313: How to Improve Your Clickthrough Rate in Google Ads
311: Click Share Column Deep Dive
310: The Secrets to Getting More Leads from Google Ads
309: How Small Businesses Should Think About Advertising on Google Ads
308: The Best Google Ads Q&A We’ve Ever Done
307: Exciting Updates to Conversion Tracking in Google Ads
306: Call Extensions Deep Dive
305: Performance Max Campaigns in Google Ads
304: How to Eliminate Google Ads Stress
303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
302: Amazing Google Ads Q&A Episode
301: Beginner's Guide to Google Ads
300: The State of Google Ads (What's Changed and What's the Same)
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
298: How to Build a YouTube Campaign in Google Ads
297: 5 Data Columns in Google Ads You Must Understand!
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast