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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.
(5:44) The difference between the quantity of leads and quality of leads in Google Ads
(13:53) Using search terms to influence lead quality in Google Ads
(24:13) Using ad copy to get better leads in Google Ads
(28:35) How your landing page influences lead quality
(32:07) Lead forms versus phone call leads in Google Ads
(37:31) How demographics influence lead quality in PPC campaigns
(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads
(52:39) Loosening up your judgment of search terms that might not look right
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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256: Chris's Favorite PPC Hacks
255: Google Ads Q&A With Some Great Questions!
254: Comparing Google Shopping Ads To Google Search Ads
253: 3 Rules To Make Manual Bidding Easier
252: Is ROAS The Gold Standard of Google Ads?
251: Questions And Answers About Google Ads
250: The Best, Worst, and Secret Columns in Google Ads
249: The 8 Types Of Keywords In Google Ads
248: 5 Assumptions About Ad Rank That Are No Longer Correct
247: Google Ads Strategies For Beginners
246: Advanced Ways to Get More Traffic with Google Ads
245: The Correct Perspective For Google Ads Success
244: The Last Q&A Of The Year!
243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?
242: The Lazy Man Build Strategy For Display Campaigns
241: How To Grow Brand Awareness With The Google Ads Display Network
240: Amazing Google Ads Q&A Episode!
239: How We Think About & Test Automated Bidding Strategies
238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels
237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward
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