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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.
(5:44) The difference between the quantity of leads and quality of leads in Google Ads
(13:53) Using search terms to influence lead quality in Google Ads
(24:13) Using ad copy to get better leads in Google Ads
(28:35) How your landing page influences lead quality
(32:07) Lead forms versus phone call leads in Google Ads
(37:31) How demographics influence lead quality in PPC campaigns
(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads
(52:39) Loosening up your judgment of search terms that might not look right
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions
294: Responsive Search Ads Deep Dive - Part 3
293: Responsive Search Ads Deep Dive - Part 2
292: Responsive Search Ads Deep Dive - Part 1
291: What Worked Awesome in Google Ads This Year
290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
289: How to Trust Your Instincts with Google Ads
288: What is Going on with Phrase Match Keywords?
287: B2B Campaigns in a B2C World
286: Google Ads Q&A With Some Awesome Questions
285: The Places Where Your PPC Campaign Could Be Leaking
284: Longtail Keywords Are Dead
283: Simple and Essential Questions for Improving Your Google Ads Results
282: Google Ads Q&A
281: The Two Things That Happen When You Launch a New Google Ads Campaign
280: How to Minimize Bad Traffic on Search Campaigns
279: How We Keep Conversion Tracking Simple and Easy
278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)
277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!
276: The Right Way to Run Brand Campaigns in Google Ads
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