The Communicate Influence Podcast
Business:Marketing
How to create a podcast show from a weekly roundtable meeting was first published via Podmotion.co https://podmotion.co and proved a hit. So the team at Communicate Influence felt that listeners would appreciate hearing the episode. Here it is!
The episode features Rob Finlay, commercial real estate (CRE) owner, operator, and expert. Rob is a thought leader, podcaster, and CEO of Thirty Capital, a provider of services and solutions to commercial real estate firms.
Turning a weekly meeting into a podcast
Rob’s podcast, Commercial Real Estate Capital Markets Report, launched in April after he talked to a friend about a regular weekly call he has with his team of senior traders. The friend asked Rob if he could listen in to the call, and that’s when Rob realized it might be a good idea to turn the weekly roundtable discussion into a podcast show.
Each roundtable episode discusses treasury rates, short-term rates, and everything related to debt and debt optimization for commercial real estate. Each episode helps CRE professionals determine if it is time to refinance, borrow, or what kind of action they should take to optimize or leverage their debt.
Before the podcast show launched, the weekly call took place and Rob and his team absorbed all the information shared during the roundtable, and shared it with callers if they thought it was relevant or important.
Encourage diverse discussion
Rob appreciates the diverse opinions that his analysts present in each episode. They are at a senior level, so of course they are opinionated. This discussion makes for a very animated conversation about how the capital markets could evolve in the coming, days, weeks, and months.
Even though the meeting is now a podcast, it still has a informality about it, and listeners feel that they are right there in the meeting with Rob and his team. They’ve been able to find the sweat spot where the informal collegial chat is absent, but it’s not super formal.
Experiment with your podcast show!
Rob encourages podcasters to learn and experiment as they go, and to not be afraid of the ever-evolving process. Feedback is crucial, as is room for growth.
He says the best thing about doing the show is the feedback and suggestions they are receiving from the listener. They are getting questions as well as feedback, and aim to answer them in the show. They questions also play a role in shaping the content of upcoming shows.
In this episode Rob also discusses:
Find Rob on LinkedIn, Twitter, and at Thirty Capital.
Support the show (https://www.buymeacoffee.com/communicateinfluence)Tackling Some of The Big Issues In Public Relations
Artificial Intelligence - A Benefit or a Threat to Public Relations?
Marc Guberti on Setting Up or Improving Your Podcast
Marc Guberti on Age Discrimination and Work Ethics
Listeners Recommended Podcasts
On Writing With Josh Steimle
How to Set Up a Successful Brand Ambassador Program
How to Become An Influential Communicator
Managing Your Reputation - Your Most Important Asset
James Cridland - Podcast Thought Leader And Radio Futureologist
Podcast Predictions for 2020 With James Cridland
Making Remote Managing Work and How to Hire the Best Writers
From Accidental SEO Pro to Director Demand Generation
Preparing Junior Staff to Lead Meetings and Pitches
How to Maintain Focus in Client Meetings
A Reputation Pro on Prince Andrew's Newsnight Interview
Why You Need To Podcast And Honing Your Podcasting Skills
Communicating Climate Reality to Employees
How to Engage For Stronger Social Media Traction
Satya Das - Writing Us and Seeking a New Kind of Politics
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast