EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
[00:02:48] Introducing Mark Williams-Cook
[00:09:21] What are Zero-Volume Keywords?
[00:11:32] Intent Volume vs. Search Volume
[00:12:58] EDGE of the Web Title Sponsor: Site Strategics
[00:15:12] People Also Ask and Intent Proximity
[00:18:00] EDGE of the Web Sponsor: SE Ranking
[00:19:41] Knowledge Graph Optimization
[00:23:06] Strategies Toward Optimization of Knowledge Not Volume
[00:24:01] Google says Links Won’t be as Important in the Future
[00:26:33] The Helpful Content Evolution
[00:27:28] Mark's Tests: Scraped vs A.I. Content
[00:29:54] EDGE of the Web Sponsor: Wix
[00:32:28] Crawling Around the Floor Looking for a Book in the Library
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Wix: https://edgeofthewebradio.com/wix
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you'd give us a rating on ratethispodcast.com/edge!
Follow Our Guest
https://www.twitter.com/thetafferboy
https://www.linkedin.com/in/markseo/
Check out >>> https://alsoasked.com
508 | News from the EDGE | Week of 6.13.2022
507 | Optimization of the Brand SERP and Avoiding Mistakes
506 | News from the EDGE | Week of 6.6.2022
505 | Are Brand SERPS an SEO Ranking Factor?
504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones
503 | News from the EDGE | Week of 5.30.2022
502 | Training on Google Analytics 4 with Krista Seiden
501 | News from the EDGE | Week of 5.23.2022
500 | Going Over the EDGE: Epic Fails for our 500th
499 | News from the EDGE | Week of 5.16.2022
498 | Google Analytics 4 Ramp Up with Krista Seiden
497 | News from the EDGE | Week of 05.09.2022
496 | News from the EDGE | Week of 5.2.2022
495 | Measuring the Success of Structured Data Deployment
494 | News from the EDGE | Week of 4.25.2022
493 | News from the EDGE | Week of 4.18.2022
492 | Schema and SEO with Jonny Ross
491 - News from the EDGE - Week of 4.11.2022
490 | News from the EDGE | Week of 4.4.2022
489 | The SCRUM 2 : To AMP or Not to AMP, that is the Question | EDGE of the Web
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast