EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
[00:02:48] Introducing Mark Williams-Cook
[00:09:21] What are Zero-Volume Keywords?
[00:11:32] Intent Volume vs. Search Volume
[00:12:58] EDGE of the Web Title Sponsor: Site Strategics
[00:15:12] People Also Ask and Intent Proximity
[00:18:00] EDGE of the Web Sponsor: SE Ranking
[00:19:41] Knowledge Graph Optimization
[00:23:06] Strategies Toward Optimization of Knowledge Not Volume
[00:24:01] Google says Links Won’t be as Important in the Future
[00:26:33] The Helpful Content Evolution
[00:27:28] Mark's Tests: Scraped vs A.I. Content
[00:29:54] EDGE of the Web Sponsor: Wix
[00:32:28] Crawling Around the Floor Looking for a Book in the Library
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Wix: https://edgeofthewebradio.com/wix
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you'd give us a rating on ratethispodcast.com/edge!
Follow Our Guest
https://www.twitter.com/thetafferboy
https://www.linkedin.com/in/markseo/
Check out >>> https://alsoasked.com
528 | User-First SEO = Helpful Content w/ Michel Fortin
527 | News from the EDGE | Week of 08.29.2022
526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?
525 | News from the EDGE | Week of 08.22.2022
524 | The Evolution of Google Updates w/ Dawn Anderson
523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer
522 | News from the EDGE | Week of 8.8.2022
521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer
520 | News from the EDGE | Week of 08.01.2022
519 | What You Didn’t Know in News SEO w/ Barry Adams
518 | News from the EDGE | Week of 07.25.2022
517 | News Publishing SEO with Barry Adams
516 | News from the EDGE | Week of 7.18.2022
515 | Where Has Google’s Data Gone? w/ Patrick Stox
514 | News from the EDGE | Week of 7.11.2022
513 | Technical SEO Audits & Domain Name Protection with Bill Hartzer
512 | News from the EDGE | Week of 7.4.2022
511 | Inbound Marketing is a Romance w/ Norm Vogele
510 | News from the EDGE | Week of 06.27.2022
509 | News from the EDGE | Week of 06.20.2022
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast