EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
[00:02:48] Introducing Mark Williams-Cook
[00:09:21] What are Zero-Volume Keywords?
[00:11:32] Intent Volume vs. Search Volume
[00:12:58] EDGE of the Web Title Sponsor: Site Strategics
[00:15:12] People Also Ask and Intent Proximity
[00:18:00] EDGE of the Web Sponsor: SE Ranking
[00:19:41] Knowledge Graph Optimization
[00:23:06] Strategies Toward Optimization of Knowledge Not Volume
[00:24:01] Google says Links Won’t be as Important in the Future
[00:26:33] The Helpful Content Evolution
[00:27:28] Mark's Tests: Scraped vs A.I. Content
[00:29:54] EDGE of the Web Sponsor: Wix
[00:32:28] Crawling Around the Floor Looking for a Book in the Library
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Wix: https://edgeofthewebradio.com/wix
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608 | Tracking the SERP Features w/ Glenn Gabe
607 | News from the EDGE | Week of 7.10.2023
606 | International Culture, Diversification & SEO w/ Gemma Houghton
605 | News from the EDGE | Week of 7.3.2023
604 | News from the EDGE | Week of 06.26.2023
603 | International SEO w/ Gemma Houghton
602 | News from the EDGE | Week of 06.19.2023
601 | Advanced Structured Data Tips from Daniel Cheung
600 | News from the EDGE | Week of 6.12.2023
599 | Relevant and Significant Schema w/ Daniel K. Cheung
598 | News from the EDGE | Week of 6.5.2023
597 | News from the EDGE | Week of 5.29.2023
596 | Validating and Building your Schema w/Martha van Berkel
595 | News from the EDGE | Week of 5.22.2023
594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel
593 | News from the EDGE | Week of 5.15.2023
592 | Indexability with Google w/ Areej AbuAli
591 | News from the EDGE | Week of 5.8.2023
590 | News from the EDGE | Week of 5.1.2023
589 | Women in Tech SEO Edition w/ Areej AbuAli
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