EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
[00:02:48] Introducing Mark Williams-Cook
[00:09:21] What are Zero-Volume Keywords?
[00:11:32] Intent Volume vs. Search Volume
[00:12:58] EDGE of the Web Title Sponsor: Site Strategics
[00:15:12] People Also Ask and Intent Proximity
[00:18:00] EDGE of the Web Sponsor: SE Ranking
[00:19:41] Knowledge Graph Optimization
[00:23:06] Strategies Toward Optimization of Knowledge Not Volume
[00:24:01] Google says Links Won’t be as Important in the Future
[00:26:33] The Helpful Content Evolution
[00:27:28] Mark's Tests: Scraped vs A.I. Content
[00:29:54] EDGE of the Web Sponsor: Wix
[00:32:28] Crawling Around the Floor Looking for a Book in the Library
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Wix: https://edgeofthewebradio.com/wix
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
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Check out >>> https://alsoasked.com
567 | News from the EDGE | Week of 2.6.2023
566 | News from the EDGE | Week of 1.30.2023
565 | PAAs and Rich Snippets with Mark Williams-Cook
563 | News from the EDGE | Week of 1.16.2023
562 | How Google Has Learned with Voice Search w/ Cindy Crum
561 | News from the EDGE | Week of 1.9.2023
560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum
559 | News from the EDGE | Week of 01.02.2023
558 | Optimizing Search Content Like a Comedian w/ Dan Shure
557 | Finding or Creating Your Podcast Niche w/ Dan Shure
556 | News from the EDGE | Week of 12.19.2022
555 | Why Do We See Google as a Person?
554 | News from the EDGE | Week of 12.12.2022
553 | Videos for SEO and SEO for Videos - Paul Andre de Vera
552 | News from the EDGE | Week of 12.05.2022
551 | Bringing the Energy w/ Paul Andre de Vera from the SEO Video Show
550 | News from the EDGE | Week of 11.28.2022
549 | Semantic Search Evolution with Marie Haynes
548 | News from the EDGE | Week of 11.21.2022
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