In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China.
Tom begins by introducing ACBC, outlining its mission, membership, and the vital role it plays in supporting Australian businesses looking to enter or expand their presence in the Chinese market. He discusses recent positive shifts in the Australia-China relationship, including the significant impact of the Australian Prime Minister's state visit to China in November, and the recent removal of Chinese tariffs on Australian wine which marked a pivotal moment in improving trade relations.
The conversation then turns to the broader implications of these warming ties, identifying key growth opportunities for Australian companies in sectors beyond wine. Tom highlights the enduring popularity and positive reputation of Australian consumer brands in China, delving into why products from 'down under' resonate so well with Chinese consumers and which sectors are currently thriving.
From a domestic perspective, Tom shares insights into the sentiment of the Australian business community towards China, reflecting on the challenges and optimism prevalent among entrepreneurs and corporations. He also discusses the overarching message that ACBC is promoting within Australia to foster a supportive environment for bilateral cooperation.
Discussion Points:
Jacob Cooke | Special Edition Coronavirus Update
Sarah Kutulakos | The Rise of the Middle Class and How eCommerce Has Changed Corporate Infrastructures
Scott Silverman | Context Over Content, The Demand for Immediacy, & Experiential Marketing
Lauren Hallanan | Live Commerce, Private Traffic & Idle Fish
Tom Nixon | The Speed of China, An Innovation Mindset, & Reaching the 2nd, 3rd, and 4th Tier Cities With Your Marketing
Rebecca Fannin | The Race for Technology Supremacy & Alibaba Life After Jack Ma
Shawn Graham | From Politician to Chinese Business Consultant & The Importance of Building On-The-Ground Human Relationships in China
Doug Pearce | Chinese Megabrands, Agency Pitching Best Practices, & Using KOLs and Social Marketing in China
William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis
Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere
Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software
Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform
Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies
Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies
Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China
Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China
Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget
Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers
Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively
Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content
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