In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China.
Tom begins by introducing ACBC, outlining its mission, membership, and the vital role it plays in supporting Australian businesses looking to enter or expand their presence in the Chinese market. He discusses recent positive shifts in the Australia-China relationship, including the significant impact of the Australian Prime Minister's state visit to China in November, and the recent removal of Chinese tariffs on Australian wine which marked a pivotal moment in improving trade relations.
The conversation then turns to the broader implications of these warming ties, identifying key growth opportunities for Australian companies in sectors beyond wine. Tom highlights the enduring popularity and positive reputation of Australian consumer brands in China, delving into why products from 'down under' resonate so well with Chinese consumers and which sectors are currently thriving.
From a domestic perspective, Tom shares insights into the sentiment of the Australian business community towards China, reflecting on the challenges and optimism prevalent among entrepreneurs and corporations. He also discusses the overarching message that ACBC is promoting within Australia to foster a supportive environment for bilateral cooperation.
Discussion Points:
Year In Review, Part 1 | The Greatest Hits Of 2022!!
Arnault Castel Part 2 | Online vs Offline And The Future Of Retail In Asia
Arnault Castel Part 1 | The Coolest Store In Hong Kong
Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia
Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China
Charles Lavoie Part 1 | How Creative Drives Impact In APAC
William Bao Bean Part 2 | Current Markets & Future M&A In Asia
William Bao Bean Part 1 | The Distinguishing Characteristics Of Successful APAC Startups
Louis Houdart Part 2 | Nuances Of Consumers In China
Louis Houdart Part 1 | From Flower Shops To Chinese Brand Building
Akio Tanaka Part 2 | Japan's Startup & Investment Landscape
Akio Tanaka Part 1 | Backing Technical Founders & Growing Businesses In Asia
Patrick Deloy Part 2 | The Future Of Omni-Channel Retail In Asia
Patrick Deloy Part 1 | The Omni Channel Experience In Asia
Chuk Besher Part 2 | Partnerships, News Media, & eCommerce In Japan
Chuk Besher Part 1 | Creative In Japan With Coca-Cola & Grey Group
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 2
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 1
Massimo Lazzari | Bringing European Luxury Brands To Japan
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield