In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China.
Tom begins by introducing ACBC, outlining its mission, membership, and the vital role it plays in supporting Australian businesses looking to enter or expand their presence in the Chinese market. He discusses recent positive shifts in the Australia-China relationship, including the significant impact of the Australian Prime Minister's state visit to China in November, and the recent removal of Chinese tariffs on Australian wine which marked a pivotal moment in improving trade relations.
The conversation then turns to the broader implications of these warming ties, identifying key growth opportunities for Australian companies in sectors beyond wine. Tom highlights the enduring popularity and positive reputation of Australian consumer brands in China, delving into why products from 'down under' resonate so well with Chinese consumers and which sectors are currently thriving.
From a domestic perspective, Tom shares insights into the sentiment of the Australian business community towards China, reflecting on the challenges and optimism prevalent among entrepreneurs and corporations. He also discusses the overarching message that ACBC is promoting within Australia to foster a supportive environment for bilateral cooperation.
Discussion Points:
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 1
Bill Tung | Localizing For Consumers In Japan - Part 2
Bill Tung | Localizing For Consumers In Japan - Part 1
Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China
Elyse Ribbons, Part 1 | Theater and Cinema in China
Liam Mather | Inside the Beijing Olympic Bubble
Zarina Kanji | Health, Wellness and Food in China
Art Dicker | Navigating China's Legal System
Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China
Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific
Karen Raghavan | The Beauty Market in China
Jim Fields | Creative Video as an IPO Marketing Tool in China
Mark Simon | Growing Hockey in China
Cameron Wilson | The Future of Football (Soccer) in China
Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse
Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China
Year In Review | The 'Greatest Hits' of 2021
Craig Smith | The CEO Bringing Burton Snowboarding To China
Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene
Rosie Hawes & Carly Ramsey | Assessing Political Risk in APAC
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield