In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China.
Tom begins by introducing ACBC, outlining its mission, membership, and the vital role it plays in supporting Australian businesses looking to enter or expand their presence in the Chinese market. He discusses recent positive shifts in the Australia-China relationship, including the significant impact of the Australian Prime Minister's state visit to China in November, and the recent removal of Chinese tariffs on Australian wine which marked a pivotal moment in improving trade relations.
The conversation then turns to the broader implications of these warming ties, identifying key growth opportunities for Australian companies in sectors beyond wine. Tom highlights the enduring popularity and positive reputation of Australian consumer brands in China, delving into why products from 'down under' resonate so well with Chinese consumers and which sectors are currently thriving.
From a domestic perspective, Tom shares insights into the sentiment of the Australian business community towards China, reflecting on the challenges and optimism prevalent among entrepreneurs and corporations. He also discusses the overarching message that ACBC is promoting within Australia to foster a supportive environment for bilateral cooperation.
Discussion Points:
Jacob Cooke | Japan's Booming E-commerce Market
Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas
Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China
Diego Dultzin Lacoste Part 2 | The Impact of Data Analysis on Pricing Online & How AI Can Automate The Process To Further Drive Revenue
Diego Dultzin Lacoste, Part 1 | Founder Of The First Independent, Members-Only Flash Sales Site In Asia
Jerome Spitzer | Going from 0 To 18 Restaurants In 15 years In HK
Gordon Domlija Part 2 | How Brands Can Reinvent Themselves In Asia, & How The Metaverse In Asia Is Shaping The Future Of Marketing Globally
Gordon Domlija Part 1 | The Most Incredibly Responsive Market in the World, & The Complexity of Consumer Behavior and Targeting in China
Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn
Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication
Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming
Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan
Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia
Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia
Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail
Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories
Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia
Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia
Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia
Year In Review, Part 2 | The Greatest Hits Of 2022!!
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