Kelsey started her first brand, Sweat CBD in 2018 which she grew using affiliate marketing.
She then went on to freelance her affiliate marketing services and eventually built a full service agency called BossBoxx.
Lori started her career on Wall Street and then went on to launch a brand called Unicreamer and also take her experience to the agency world.
Lori and Kelsey were introduced by Chris Harder after both joining his mastermind.
Shortly after they started working together they realized that they had very similar goals and interests and both had a passion for helping brands.
They decided to join forces and work together to help product based businesses start, launch & scale.
After about a year of working together, they started to realize that affiliate marketing was bringing their clients the best results.
They had a dream to help brands large and small build organic affiliate marketing programs that could help them scale the way affiliates helped both of their brands in the past, and Rexxy was born.
Rexxy is an affiliate marketing hub where companies of all sizes can find tools and resources to design, launch, and scale a high-converting affiliate marketing program.
While they continue to grow their agency, the Rexxy team is also gearing up to design and launch an affiliate tracking software in 2023.
In This Conversation We Discuss:
Resources:
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241 | Developing a Wellness Product Like a Tech Product | with Peter Reitano
240 | Bruises, Sweat, and Tears to Create a Product | with Shay Sim
Bonus Episode: Subscriptions is a Performance Channel with Gina Perrelli
239 | Creating a Brand to Fund a Bigger Scope | with Ravi Kurani
238 | Getting The Idea of a Subscriptions from a Podcast | with Meghan Foster
Bonus Episode: Attending Conferences is an Overall Benefit with Kristin Schoenstein
237 | Off-The-Shelf, Custom, or Composable? | with Andrei Rebrov
236 | The Unusual Model of Selling Unusual Skincare Products | with Alex McIntosh
Bonus Episode: From Wall Street to Silicon Valley with Adam Robinson
235 | Developing a Child’s Future Through Toys | with Annamarie von Firley
234 | Cater to Customers That are as Passionate as You | with Paul Voge
Bonus Episode: Breaking Free From the “Acquisition Hamster Wheel” with Isaac Hyman
233 | Play Safe Bets But Also Take Risks | with Keith Eshelman
232 | Why You Should Patiently Scale Your Business | with Scott Crumrine
231 | Launching with a Coach and Knowledge from FB Groups | with Jennifer Lea
Bonus Episode: The Truth About Launching on Kickstarter with Khierstyn Ross
230 | Don’t Be Scared of Growing Fast | with David Gaylord
Bonus Episode: Creating a Campaign vs Creating a Community with Nicolas Bailliache
229 | The ‘Stealth Mode’ Approach to Building a Brand | with Mikey Goldman
228 | Shopify Themes: Off-The-Shelf vs Custom Built | with Shawn Khemsurov
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