Kelsey started her first brand, Sweat CBD in 2018 which she grew using affiliate marketing.
She then went on to freelance her affiliate marketing services and eventually built a full service agency called BossBoxx.
Lori started her career on Wall Street and then went on to launch a brand called Unicreamer and also take her experience to the agency world.
Lori and Kelsey were introduced by Chris Harder after both joining his mastermind.
Shortly after they started working together they realized that they had very similar goals and interests and both had a passion for helping brands.
They decided to join forces and work together to help product based businesses start, launch & scale.
After about a year of working together, they started to realize that affiliate marketing was bringing their clients the best results.
They had a dream to help brands large and small build organic affiliate marketing programs that could help them scale the way affiliates helped both of their brands in the past, and Rexxy was born.
Rexxy is an affiliate marketing hub where companies of all sizes can find tools and resources to design, launch, and scale a high-converting affiliate marketing program.
While they continue to grow their agency, the Rexxy team is also gearing up to design and launch an affiliate tracking software in 2023.
In This Conversation We Discuss:
Resources:
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Bonus Episode: Why You Should Provide Budget Flexibility For Agencies with Andrew Maff
226 | The Human Element in the Age of AI | with Ryan Alovis
225 | Build Your Business Out of Love | with Michael Kuech
Bonus Episode: Building Experiences and Relationships Through Subscriptions with Chris George
224 | A Beta Tester for Shopify and an Early Adopter of Instagram | with Corey Hackett
223 | The Marketing and Logistics of Product Drops | with Yong-Soo Chung
222 | The Silicon Valley Model of Selling Drinkable Products | with Henry Murray
221 | Using Both Organic and Paid Tiktok to Scale Fast | with Rayan Mroue
220 | Focusing on Community and Niche Markets | with Tiffany Joachim
219 | A Product Feature That Became a Flywheel | with Justin Seidenfeld
218 | Empowering People Through Economies of Scale | with Umaimah Mendhro
217 | Unprepared But Still Moving Forward | with Amanat Anand
216 | Does an Agency Background Guarantee Ecom Success? | with Lynn Power
215 | The Importance of Human Connection | with Alvania Lopez
Bonus Episode: Drive More Traffic to Your Store Using Structured Data with Ilana Davis
214 | Cooking With No New Ingredients | with Tim Swindle and Scott Brown
213 | Omnichannel Application in the Real World | with Jennifer Ross
212 | Organic Growth for an Organic Product | with Lindsey Wilson
211 | Manifest Your Goals By Writing Them | with Anthony Ciavirella
210 | Tension is Needed Between Co-Founders | with Alex Levine and Trevor Russo
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