Kelsey started her first brand, Sweat CBD in 2018 which she grew using affiliate marketing.
She then went on to freelance her affiliate marketing services and eventually built a full service agency called BossBoxx.
Lori started her career on Wall Street and then went on to launch a brand called Unicreamer and also take her experience to the agency world.
Lori and Kelsey were introduced by Chris Harder after both joining his mastermind.
Shortly after they started working together they realized that they had very similar goals and interests and both had a passion for helping brands.
They decided to join forces and work together to help product based businesses start, launch & scale.
After about a year of working together, they started to realize that affiliate marketing was bringing their clients the best results.
They had a dream to help brands large and small build organic affiliate marketing programs that could help them scale the way affiliates helped both of their brands in the past, and Rexxy was born.
Rexxy is an affiliate marketing hub where companies of all sizes can find tools and resources to design, launch, and scale a high-converting affiliate marketing program.
While they continue to grow their agency, the Rexxy team is also gearing up to design and launch an affiliate tracking software in 2023.
In This Conversation We Discuss:
Resources:
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210 | Tension is Needed Between Co-Founders | with Alex Levine and Trevor Russo
209 | How a Business to Business to Consumer Strategy Works | with Josh Rome
208 | Collaboration and Education to Find D2C Stability | with Rahul Khatri
207 | From an Agency to a “Cereal” Entrepreneur | with Margaret Wishingrad
206 | Had No Business Starting a Business But Still Succeeded | with Sheena Brady
205 | Why Sometimes It Can Take Years to Go Full Time Ecom | with Kosmo Khosravi
204 | MBA vs Lessons From Building a Brand | with Brenton Hutchinson
203 | Playbooks Don’t Work For Everyone | with Jennie Yoon
Bonus Episode: Determining Who’s Really The Smartest Person in the Room with Charles Tichenor IV
202 | The Fun in Entrepreneurship | with Jennifer Hinton and Thayer Sylvester
201 | Aim to Break Even on Ads Before Aiming To Scale | with Jimmy MacDonald
Bonus Episode: Marketing Efficiency Ratio is a Better Metric than ROAS with Nigel Thomas
200 | How to Enter a Saturated Market | with Gillian Snyder
199 | When a Business Turns into a Passion Project | with Anja Skodda
Bonus Episode: “Lists and Offers” to Improve Your Business with Amy Biddle
198 | Visualizing Your Success and Your Opportunity | with Mike Mayer
197 | The Focus on Brand over Strategy | with Danny Charbonnet
Bonus Episode: The Real Reason Why Analytics Feels Inaccurate with Brad Redding
196 | Blending Trends to Produce Unique Brands | with Linda Wang
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