Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.
Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.
I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.
Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.
The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!
Key Highlights
[01:26] Why I Keep Going
[03:03] My Library of Content Around Influencer Marketing
[03:51] Content Marketing 101
[05:00] Who Are We Creating Content For?
[06:07] My Blogging and Author Journey
[06:57] Revising My LinkedIn For Business Ebook
[08:17] Why I Select My Podcast Guest Carefully
[10:32] Be Part Of The Process
[11:09] Why You Should Not Outsource Critical Tasks To Your Brand
[11:36] What Drives Me?
[13:18] See Whatever You Do In Digital Social Differently
[16:01] Why Email Is Still The Best Way To Engage With People
[18:26] Infuse Concept Of Caring For Other Others In Your Content
Notable Quotes
Learn More:
Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]
What a High School Shark Tank Competition Can Teach You About Marketing
How to Use Content Marketing To Establish Your Own Category
Guest Blogging: Trick or Treat?
How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
This is What AI - Generated Content Sounds Like
A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]
The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing
Top 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]
The Simple Formula to Social Media Marketing Success
How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]
Twitter Marketing: A Fresh Perspective for 2022
TikTok vs Instagram: What the Best Platform for Influencer Marketing is in 2022 [Justin Kline Interview]
LinkedIn's Newest Features to Focus On for 2022
What is the Link Between the Creator Economy and Content Marketing? [Joe Pulizzi Interview]
The Why and How of Email Marketing
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
How Influencer Marketing Will Change in 2022 [P.J. Leimgruber Interview]
How to Pivot Your Digital Marketing Strategy for 2022
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