Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.
Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.
I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.
Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.
The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!
Key Highlights
[01:26] Why I Keep Going
[03:03] My Library of Content Around Influencer Marketing
[03:51] Content Marketing 101
[05:00] Who Are We Creating Content For?
[06:07] My Blogging and Author Journey
[06:57] Revising My LinkedIn For Business Ebook
[08:17] Why I Select My Podcast Guest Carefully
[10:32] Be Part Of The Process
[11:09] Why You Should Not Outsource Critical Tasks To Your Brand
[11:36] What Drives Me?
[13:18] See Whatever You Do In Digital Social Differently
[16:01] Why Email Is Still The Best Way To Engage With People
[18:26] Infuse Concept Of Caring For Other Others In Your Content
Notable Quotes
Learn More:
How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]
New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022
How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
LinkedIn Profile Recommendations ... for _High School_ Students?!?! (Yes, They Apply to YOU, Too!)
Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
What is a Fractional CMO? And How Can One Help My Digital Marketing?
Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You!
Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]
Why I Am Doubling Down on Blogging - and Why You Should, Too
How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]
What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
Why Digital and Experimenting Go Hand in Hand
Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]
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