Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.
Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.
I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.
Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.
The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!
Key Highlights
[01:26] Why I Keep Going
[03:03] My Library of Content Around Influencer Marketing
[03:51] Content Marketing 101
[05:00] Who Are We Creating Content For?
[06:07] My Blogging and Author Journey
[06:57] Revising My LinkedIn For Business Ebook
[08:17] Why I Select My Podcast Guest Carefully
[10:32] Be Part Of The Process
[11:09] Why You Should Not Outsource Critical Tasks To Your Brand
[11:36] What Drives Me?
[13:18] See Whatever You Do In Digital Social Differently
[16:01] Why Email Is Still The Best Way To Engage With People
[18:26] Infuse Concept Of Caring For Other Others In Your Content
Notable Quotes
Learn More:
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How to Grow Your Business through Networking [Dave Delaney Interview]
Your Digital Marketing Coach Podcast Introduction Trailer
11 Takeaways from Podcast Movement 2022
The YouTube Formula: The Definitive Guide to YouTube Marketing [Derral Eves Interview]
My 15 Facebook Ads Strategy Tips to Implement TODAY!
Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]
How to Easily Find Influencers for Your Business (Without Using Expensive Tools)
How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]
The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]
Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]
My Child Wants to Become an Influencer: What Should I Do?
The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]
A Product Marketing Perspective on Personal Branding, Content and Influence
Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]
Content Isn't King. Marketing Data Is.
How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]
SEO Backlinks: What are They, and Why More of Them Isn't Necessarily Better
Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]
What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?
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