Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.
Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.
I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.
Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.
The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!
Key Highlights
[01:26] Why I Keep Going
[03:03] My Library of Content Around Influencer Marketing
[03:51] Content Marketing 101
[05:00] Who Are We Creating Content For?
[06:07] My Blogging and Author Journey
[06:57] Revising My LinkedIn For Business Ebook
[08:17] Why I Select My Podcast Guest Carefully
[10:32] Be Part Of The Process
[11:09] Why You Should Not Outsource Critical Tasks To Your Brand
[11:36] What Drives Me?
[13:18] See Whatever You Do In Digital Social Differently
[16:01] Why Email Is Still The Best Way To Engage With People
[18:26] Infuse Concept Of Caring For Other Others In Your Content
Notable Quotes
Learn More:
All You Wanted to Know about Marketing Funnels
Going Live: Why Livestreaming Matters (Christoph Trappe Interview)
Why Isn't Your Brand Trying to Become More Influential?
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
How to Scale Influence through Community (and Why I am Launching One)
How To Grow Influence In a Red Ocean [Jeroen Corthout Interview]
I'm On Clubhouse. Now What?
How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
My Initial Thoughts on Clubhouse, the Newest Social Media App
How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
My Marketing Technology Toolstack for 2021
The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
You're Measuring Social Media ROI All Wrong
How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
What If I Told You You Already Had Enough Content to be Successful?
Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]
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