What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
HSH 014 - The Simple Social Media Strategy to Double Your Traffic with Laura Roeder
HSH 013: Hustle Isn't a Bad Word with Adrienne Dorison
HSH 012: Mastering the Art of Scaling with Webinars with Casey Zeman
HSH 011: How To Be a Top Affiliate Even Without a List With Tiffany aka Coach Glitter
HSH 010: From Introvert to Insanely Visible with Jenn Scalia
HSH 009: How to Make Big Profits with Small Price Tags with Jordana Jaffe
HSH 007: How to Create a Million Dollar Vision with Angie Green
HSH 006: The $64k Vacation-Style Launch with Jenna Soard
HSH 005: From 0 to $1 Million Launches and What it Takes with Kimra Luna
HSH 004: The ONE Big Goal and How to Achieve it with John Lee Dumas
HSH 003: The Art of Failing to Success with Rachel Luna
HSH 002: Creating the Mindset of a Multi-Six-Figure Coach with Erika Sheffer
HSH 001: Sales Call Strategies that Close $250k a Year with Aandra Bohlen
HSH 000: Introduction | Show Layout | Who is Zach
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