The Recruiting Brainfood Podcast
Business
How Google's AI Search Changes Recruitment Marketing
Google's response to the gauntlet thrown own by Open AI has been belated, but increasingly impressive. AI Search promises to be as big if not bigger than semantic search, with Google generating content from a user prompt a la ChatGPT rather than just presenting a list of blue links for the user to further investigate. The implications of this change - from candidate sourcing to employer branding is profound.
- What happens to site traffic once Google stops being a sign post to end destinations?
- Does this mean career pages are over?
- What can content marketers do, has the final bell tolled for SEO?
- Do we even care about SERPS?
- How are ads going to be work in this new Google?
- How are job ads going to work in this new Google?
All this and more - we're with Steven Rothberg, Founder (College Recruiter), Louise Triance, Founder (UK Recruiters), Viktor Nord, CEO (Adway) and Matt Burney, Strategic Talent Advisor (Indeed)
Ep208 is sponsored by our buddies Adway
👉 5 x relevant applicants per tech vacancy
👉 200% increase in fill rate
👉 Zero time spent sourcing
👉Half the recruitment marketing costs
👉When hiring senior tech talent?
That’s what tech consulting firm, ELITS were able to achieve using Adway’s Automated Social Recruitment Marketing platform!
Adway provides ambitious talent acquisition teams with a fully automated platform to ensure more, relevant candidates at scale whilst simultaneously getting your employer branding to market.
Want to know how they did it? Check out the case study here:
https://lp.adway.ai/case-elits-adway-tech-talent-sourcing
Brainfood Live On Air - Ep44 pt2 - Assessing Coders - A Brainfood How To with Amy Miller
Brainfood Live On Air - Ep43 - How to message software engineers w_Erin Mathew
Brainfood Live On Air - Ep42, Social Good for Hiring Success with Jerome Ternynck
Brainfood Live On Air - Ep41: MUST HAVE RECRUITER SKILLS for the 2020's w/ Kevin Blair
Brainfood Live On Air - Ep40, Facebook Ads for Recruiting, w/ Fanny Comba, Jelmer Zuidema, Jelmer Koeppalmans and Andrew Bryce
Brainfood Live On Air, Ep39 - We Have To Talk Brexit w/ Dr Sarah Lieberman
Brainfood Live On Air, Ep38 - Tech Related Job Displacement with Rob McCargow & Yvette Cameron
Brainfood Live On Air - Ep37, TruTibute & the Value of Community w/ Piret Luts, Shannon Pritchett, Jamie Leonard & Bill Boorman
Brainfood Live On Air - Ep36, How to make Employer Brand Stick w/ James Ellis & Elena Valentine
Brainfood Live On Air - Ep35, Live from Kiev, with Denis Dinkevich and Andrei Stetsenko
Brainfood Live On Air, Ep34 - Live from Melbourne, Aus w/ Omer Molad, Lauren Sharp, Ross Clennett & Adam Walker
Brainfood Live On Air, Live from Sydney w/ Laura Johnson, Rich Lewis-Jones, Mark Mansour & Michael Delaney
Brainfood Live On Air - Ep32, Live from Perth, WA w/ Stan Rolfe, Dani Tamati, Jon Bowker & Nicole La Gallia
Brainfood Live On Air - Ep31- Live from Hong Kong with Daxtra Technologies & Dr Richard Claydon
Brainfood Live On Air - Ep30, Live from Yerevan, with Ach Petrosyan, Tigran Sloyan and Meruzhan Danielyan
Brainfood Live On Air, Ep29 - Future Proof Your Employer Brand w/ Bill Boorman and Bryan Chaney
Brainfood Live On Air - Ep28, Miniblogging on LinkedIn w/ Mitch Sullivan & Kasia Tang
Brainfood Live On Air - Ep27, Blue Collar Recruitment w/ Ben Gledhill & Tim Sackett
Brainfood Live On Air - Ep26, How To Create A Great Recruiting Podcast
Brainfood Live On Air - Ep25, Video in Recruiter, with Maury Hanigan, Erin Douglas & Mark Lundgren
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