The Recruiting Brainfood Podcast
Business
How Google's AI Search Changes Recruitment Marketing
Google's response to the gauntlet thrown own by Open AI has been belated, but increasingly impressive. AI Search promises to be as big if not bigger than semantic search, with Google generating content from a user prompt a la ChatGPT rather than just presenting a list of blue links for the user to further investigate. The implications of this change - from candidate sourcing to employer branding is profound.
- What happens to site traffic once Google stops being a sign post to end destinations?
- Does this mean career pages are over?
- What can content marketers do, has the final bell tolled for SEO?
- Do we even care about SERPS?
- How are ads going to be work in this new Google?
- How are job ads going to work in this new Google?
All this and more - we're with Steven Rothberg, Founder (College Recruiter), Louise Triance, Founder (UK Recruiters), Viktor Nord, CEO (Adway) and Matt Burney, Strategic Talent Advisor (Indeed)
Ep208 is sponsored by our buddies Adway
👉 5 x relevant applicants per tech vacancy
👉 200% increase in fill rate
👉 Zero time spent sourcing
👉Half the recruitment marketing costs
👉When hiring senior tech talent?
That’s what tech consulting firm, ELITS were able to achieve using Adway’s Automated Social Recruitment Marketing platform!
Adway provides ambitious talent acquisition teams with a fully automated platform to ensure more, relevant candidates at scale whilst simultaneously getting your employer branding to market.
Want to know how they did it? Check out the case study here:
https://lp.adway.ai/case-elits-adway-tech-talent-sourcing
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Brainfood Live On Air - Ep28, Miniblogging on LinkedIn w/ Mitch Sullivan & Kasia Tang
Brainfood Live On Air - Ep27, Blue Collar Recruitment w/ Ben Gledhill & Tim Sackett
Brainfood Live On Air - Ep26, How To Create A Great Recruiting Podcast
Brainfood Live On Air - Ep25, Video in Recruiter, with Maury Hanigan, Erin Douglas & Mark Lundgren
Brainfood Live On Air Ep24, HR Conferencing vs HR Reality with Katrina Hutchinson-O'Neill
Brainfood Live On Air - Ep23, Programmatic What? w/ Rene Bolier, Steven Rothberg and Leah Daniels
Brainfood Live On Air - Ep22, Employee Infinity Loop with Coby Schneider of Intel Corp
Brainfood Live On Air - Ep21, Early Career Hiring w/ Euan Blair, Sophie Adelman, Steven Rothberg, Chris Garinger and Rowena Bach
Brainfood Live On Air - Ep20, Live from Lisbon at Landing Fest, w/ Pedro Oliveira - Crowdcast
Brainfood Live On Air - Ep19, Mary Meekers Internet Trends Report 2019 in Review
Brainfood Live On Air - Ep17, AI in Recruiting, Pt2
Brainfood Live On Air - Ep16, How to Hire on Reddit, w/ Erin Mathew
Brainfood Live On Air - Ep15, How to get a public speaking gig w/ Jamie Leonard
Brainfood Live On Air - Ep14, Inbound Marketing with Joe Mullings
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