Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?
It’s not because people aren’t watching TV or reading magazines.
People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.
We live in an attention economy, where consumer attention is limited and always comes at a price.
And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.
So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?
I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.
Pretty cool, right?
So if you want to learn actionable strategies that are working for marketing leaders and advertisers today, then you won’t want to miss this episode of Video Marketing Mastery.
Ep. 260: The Most Important Day Of My Life
Ep. 259: Your Business Needs To Use Stories! Why + How
Ep. 258: Answering the WireBuzz Phone During the Pandemic
Ep. 257: Why You Should Add Pricing To Your Website
Ep. 256: Grow Your Business Through Excellent Customer Service
Ep. 255: How to Optimize Email & Voicemail for Better Results
Ep. 254: Removing Your Limiting Beliefs
Ep. 253: The Role Of The Modern CEO
Ep. 252: How To Develop The Best Version Of Yourself
Ep. 251: 5G Will Transform Sales & Marketing Teams For Ever!
Ep. 250: How WireBuzz Became One Of The Fastest Growing Companies in America
Bonus: Todd Speaks With Author of "Friday Forward," Robert Glazier
Ep. 249: How To Use Video To Become Your Prospect's Trusted Advisor
Ep. 248: How To Pivot Your Business To Profit
Ep. 247: How To Use Video Marketing To Win The White House
Ep. 246: Using Video To Retain Your Existing Customers
Ep. 245: Increase Lead Gen Using LinkedIn Sales Navigator With Brynne Tillman
Ep. 244: How To Use Video To Start Making Money Immediately
Bonus Episode: Overcoming Adversity with Jim Huffman
Ep. 243: Learn How To Use LinkedIn's Lead Gen Form And Video Ads
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